The Digital Trailblazer Podcast
Hosts: Todd & Leah Rae Getts
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Each week, learn new strategies directly from other business owners who are putting them into action and getting results.
Listen & Subscribe Episode 64: Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled jobs with things such as AI generated photos, videos,…
Listen
Listen & Subscribe Episode 63: It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them. The problem is that most…
Listen
Listen & Subscribe Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it. …or, that there’s no way to be profitable with your offer because the cost of your advertising is…
Listen
Listen & Subscribe Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals. Some people want to get paid to speak. Others are willing to speak for free as long as they can sell something from stage. And others are happy just…
Listen
Listen & Subscribe Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience). Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses. But what if you could be…
Listen
Listen & Subscribe Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start. Some people will tell you that you should start with a high ticket offer because you can…
Listen
Listen & Subscribe Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic. It’s becoming more difficult to get people to register, more difficult to get people to show up…
Listen
Listen & Subscribe Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok. And what people are finding is that you can make some good progress with those strategies, but you eventually plateau…
Listen
Listen & Subscribe Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago. That being said,…
Listen
Listen & Subscribe Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust. In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video. In this episode, Meredith Marsh explains how to build a…
Listen
Listen & Subscribe Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business. Many people are already familiar with things like JV launches, podcast guesting, summits, etc. In this episode, Alison Reeves talks about a few different types of collaborations –…
Listen
Listen & Subscribe Episode 53: A lot of coaches & trainers online will focus on principles and broad strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results. In this episode, Nate Morse breaks down his daily…
Listen#52: How to Turn Your Low-Ticket Offer Into an Irresistible High-Ticket Offer with Kristin Gutierrez
Listen & Subscribe Episode 52: Most people try to scale their business by simply making more sales. However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least…
Listen
Listen & Subscribe Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better…
Listen
Listen & Subscribe Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time. There are part of your brand that are necessary at the beginning of your entrepreneurial journey,…
Listen
Listen & Subscribe Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”. Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick…
Listen
Listen & Subscribe Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you. The problem that a lot of solopreneurs run into is that they either…
Listen
Listen & Subscribe Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do. They spend 6-12 months or more to create a complete, well-polished online course, and…
Listen
Listen & Subscribe Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery. Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success. What you need is a simple strategy that is predictable and reliable…
Listen
Listen & Subscribe Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business. The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies…
ListenBe a Guest...
Are you an coach, course creator, or expert and want to get more exposure for your business? Share your story with our audience!