The Digital Trailblazer Podcast
Hosts: Todd & Leah Rae Getts
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Each week, learn new strategies directly from other business owners who are putting them into action and getting results.
Listen & Subscribe Episode 40: When it comes to starting an online business, there are a lot of things you can do… a lot of people get started with something like Network Marketing or Affiliate Marketing. Others create an online course or a coaching program. Another type of online business you can start is a…
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Listen & Subscribe Episode 39: Every online business should be creating content. The problem is that when you create content, you can open yourself up to legal liabilities you may not be aware of. In this episode, Gordon Firemark explains how to use disclosures, disclaimers, trademarks, copyrights, and other legal tools keep your business safe…
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Listen & Subscribe Episode 38: There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the list goes on and on. The problem is that most online business owners…
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Listen & Subscribe Episode 37: Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business. But how do you get corporate clients? How much should you charge? How do…
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Listen & Subscribe Episode 36: Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to. It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage… There are so many marketers are using those strategies now that there’s a built-in resistance to…
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Listen & Subscribe Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space. You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business. But, as with every great strategy, marketers…
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Listen & Subscribe Episode 34: The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s. Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity. So if you need to create content for…
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Listen & Subscribe Episode 33: Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients. That sounds good in theory, but in practice, most people have issues with figuring out…
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Listen & Subscribe Episode 32: Most YouTubers create videos to get as many clicks and views as possible so they can make money from the ad revenue. Not only does it take several years of consistently pumping out videos week after week, but once you do get the millions of views and subscribers you were…
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Listen & Subscribe Episode 31: As a solopreneur, you can only build your business so far. One of the first big steps in scaling your online business to 7 figures and beyond is bringing on a sales team. However, managing a team is a new stage in your business that brings on a whole new…
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Listen & Subscribe Episode 30: There are a lot of marketing strategies out there that will help you to generate leads, build an email list, get webinar registrants, book sales calls, etc. But what a lot of online business owners eventually learn is that not all leads are created equal and cheap leads aren’t always a…
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Listen & Subscribe Episode 29: One of the things that can dramatically increase sales is injecting a bunch of urgency and scarcity into your marketing. Online business owners will often do this by offering discounts, which can negatively affect profits. If you want to keep profits high, then your best option is to offer bonuses…
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Listen & Subscribe Episode 28: Most people are familiar with Facebook Challenges. They’re an incredibly popular way to quickly turn cold leads into hot prospects. In this episode, Heidi Gruss explains the unique method of mixing in SMS messaging to her Challenges that increases engagement and drives conversions. Connect with Heidi: https://www.heidigruss.com/links Want to learn…
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Listen & Subscribe Episode 27: Typically, free strategies for generating traffic, leads, and sales come at the cost of time and effort. But that isn’t necessarily the cast with every strategy. There are a few very leveraged ways that you can generate an influx of traffic with relatively low levels of effort if you know…
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Listen & Subscribe Episode 26: Most people who want to start an online business start with the thing they want to sell first… whether that’s a Network Marketing opportunity, an Affiliate Marketing product, a course or coaching program, etc… And once they’ve figured out what they want to sell, then they go out and try…
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Listen & Subscribe Episode 25: Many entrepreneurs who are just starting out are reluctant to get into paid ads because we’ve all heard the horror stories of people blowing huge sums of money on campaigns that produced zero results. Not only that, but social media is flooded with complaints of rising ad costs, campaigns that…
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Listen & Subscribe Episode 24: In Online Business, some people start with the offer and then have to work to grow an audience to sell it to… other people start by growing the audience first, and then create offers later on to sell to that audience. In today’s episode, Johnathan Price talks about how he…
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Listen & Subscribe Episode 23: Using affiliates to promote your offer has a lot of advantages… not only do you get to promote to someone else’s warm audience, but you also only pay for that exposure when you make a sale. The difficulty comes in finding the right people to promote your offer and convincing…
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Listen & Subscribe Episode 22: Remember when Facebook ads were super cheap and effective, and producing 20-year-old millionaires? Well, according to today’s guest, Drew Donaldson, that’s TikTok ads right now. Not only are the ads cheaper, but they’re easier to set up and they produce higher quality leads. In this episode, Drew Donaldson walks us…
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Listen & Subscribe Episode 21: When you want to reach high level professionals, decision makers, and business owners, typical social media platforms like Facebook, Instagram, YouTube, and TikTok aren’t exactly the best places to go to make those connections. LinkedIn, however, is an absolute goldmine for these types of potential clients. In this episode, Marilyn…
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