#58: $100k Launch with NEW Way to Run Facebook Challenges with Mandy Nicholson

Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic.

It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to convert participants into customers and clients at the end of the Challenge.

It’s not that “Challenges are dead”, it’s just that we need to adjust how they’re done in order to adapt to changing customer behaviors.

In this episode, Mandy Nicholson tells us about her years of experience with Challenges, crunching the numbers, testing new things, and finding what is working right now to get the highest conversion rates possible with Challenges.

She discusses everything from promoting the challenge, how to recoup the cost of ads before the Challenge starts, what to do during each day of the Challenge, how and when to introduce your offer, what specials and promotions you can offer to increase sales, and how to follow-up and close out the Challenge after everything is done.

About Mandy Nicholson: Mandy is known as the Creative Genius Consultant, and is an Artist, Author, and Creative Retreat owner in Scotland. Mandy specializes in helping creative women to launch, grow and scale their businesses and make more money.

With her unique approach to marketing, Mandy stomps all over the myth of the starving artist by helping the creatives of the world find a business model that truly works for them, because it’s a fact that the creative brain is different, and unless you work with it, there is resistance - and Mandy definitely knows how to work with it!

Join Mandy’s “Planning & Goal Setting” Workshop: https://mandynicholson.co.uk/planning-goal-setting-workshop/

Check Out Mandy’s Retreats for Creatives: www.theartbankdalbeattie.com

Connect with Mandy:

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