The Digital Trailblazer Podcast
Hosts: Todd & Leah Rae Getts
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Each week, learn new strategies directly from other business owners who are putting them into action and getting results.
Listen & Subscribe Episode 94: It may seem counter-intuitive at first, but sometimes, the best way to scale an online business is with live, in-person events. Before lockdowns, live in-person events were common and many entrepreneurs would attend at least one event a year. These events are the perfect opportunity to present high-ticket offers to…
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Listen & Subscribe Episode 93: Facts tell, stories sell… or so the saying goes. The problem is that most online business owners don’t know how to tell a good story. They’re too long, they go into random and irrelevant details, they ramble on, they’re uninteresting, and by the time you’re done telling the story, everyone…
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Listen & Subscribe Episode 92: Imagine being able to go from 3 sales per WEEK, to 4 sales per DAY… or increasing your monthly recurring revenue by over $100k, just by getting rid of your sales page and implementing a “Book a Call” funnel. That’s what today’s guest, Eddy Miranda, was able to do, and…
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Listen & Subscribe Episode 91: For a lot of coaches, the number one thing that gets in the way of making more money is simple math. If you’re only taking 1 on 1 clients, at some point, you’re going to run into a time issue. There simply aren’t enough hours in a week to meet…
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Listen & Subscribe Episode 90: There’s nothing worse than spending months (or years) planning and developing your online course, recording, editing, and producing all of the course videos, putting together all of the downloads and resources, designing and building out the membership site, setting up a payment processor and creating a checkout page… And then…
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Listen & Subscribe Episode 89: Generating passive, organic traffic can often be more of a hustle than what it’s worth. Spending hours a day pumping out content that ultimately gets just a handful of views is a great way to burn out before you ever make your first sale. The problem is that most people…
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Listen & Subscribe Episode 88: One of the biggest problems online business owners face is quality of leads. You hustle all day just to connect with a handful of people who seem interested, but in the end, they’ve always got some reason why they can’t buy or join right now… Either they don’t have the…
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Listen & Subscribe Episode 87: When marketing guru’s try to sell you on an “organic” growth strategy, they’re often just trying to sell you a networking and prospecting strategy… In other words, they teach you to friend request a bunch of strangers, and then spend all day trying to slide into their DMs and beg…
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Listen & Subscribe Episode 86: Building surface-level credibility is easy… just pay $300 for a press release and now you can put the “as featured on” badge on your website along with logos from Fox, NBC, ABC, CBS, and any other media source that published your press release. The problem is that doing this is…
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Listen & Subscribe Episode 85: One of the most important parts in building a profitable online business is getting visibility and exposure. In this episode, Karen Yankovich tells us how to get that exposure through being featured in mainstream news articles, podcasts, and other media outlets that help you build authority and credibility. We discuss…
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Listen & Subscribe Episode 84: There are a lot of speaking coaches and agencies that promise big money to get you on stage. And while it is certainly possible to make money speaking from stage, inevitably, in most cases, reality rarely meets expectation. In this episode, industry veteran Bobbie Carlton reveals the hidden truth about…
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Listen & Subscribe Episode 83 – It’s often said that the riches are in the niches. When you drill down and get specific about who you’re serving, the problem you solve, and the solution you offer, you don’t need a huge audience to build a profitable online business. You don’t need a huge audience… You…
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Listen & Subscribe Episode 82: There’s a common misconception in marketing that if you just “provide value” to your audience, they will automatically buy out of gratitude. And while providing value is good and something you should do, there’s a lot more that goes into making a sale than that. In fact, providing too much…
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Listen & Subscribe Episode 81: Imagine getting clients for your online business that pay you 10x – 20x your normal rate with money they HAVE to spend, and you didn’t need funnels, email marketing, webinars, paid ads, social media, or any other fancy marketing to get those clients… That would be pretty cool, right? In…
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Listen & Subscribe Episode 80: Most people who create an online course or coaching program focus all of their time creating their program, thinking that once their program is complete, the hard part is done. What everybody quickly finds out is that creating the program is the EASY part. SELLING your online course or coaching…
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Listen & Subscribe Episode 79: For a lot of solopreneurs, outsourcing and hiring people tends to create more problems than they solve. Rather than taking things off your plate, it ends up being more work for you to manage them than for you to just simply do the work yourself. Whether it’s for small things…
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Listen & Subscribe Episode 78: Monthly memberships can be a great way to generate predictable revenue every month in your online business. The downside is that you need a LOT of members in order to build up any kind of significant revenue, and most people simply don’t have a source of traffic that allows them…
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Listen & Subscribe Episode 77: Everyone wants the laptop lifestyle… running a profitable online business, working just a few hours a week from your laptop from anywhere in the world with an internet connection. In reality, most online business owners end up working long hours, hustling every day to bring in a very inconsistent trickle…
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Listen & Subscribe Episode 76: Social media algorithms used to be fairly simple to “hack” and manipulate in order to get more reach for your content. But algorithms and AI are sophisticated enough now that “hacking” the algorithm with keyword stuffing, hashtag stuffing, bots, or fake engagement is incredibly difficult – and that’s a good…
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Listen & Subscribe Episode 75: Instagram can be great for building your business organically… but building organically is still slow, and the results are never guaranteed. Many people have been building organically on Instagram for years with little to show for it. And what a lot of people don’t realize is that Instagram is one…
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