The Digital Trailblazer Podcast
Hosts: Todd & Leah Rae Getts
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Each week, learn new strategies directly from other business owners who are putting them into action and getting results.
#52: How to Turn Your Low-Ticket Offer Into an Irresistible High-Ticket Offer with Kristin Gutierrez
Listen & Subscribe Episode 52: Most people try to scale their business by simply making more sales. However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least…
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Listen & Subscribe Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better…
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Listen & Subscribe Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time. There are part of your brand that are necessary at the beginning of your entrepreneurial journey,…
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Listen & Subscribe Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”. Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick…
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Listen & Subscribe Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you. The problem that a lot of solopreneurs run into is that they either…
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Listen & Subscribe Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do. They spend 6-12 months or more to create a complete, well-polished online course, and…
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Listen & Subscribe Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery. Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success. What you need is a simple strategy that is predictable and reliable…
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Listen & Subscribe Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business. The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies…
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Listen & Subscribe Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates. Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the ROI is almost impossible to realize right now. So,…
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Listen & Subscribe Episode 43: There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on. The problem with most social media content is that it only stays visible in the timeline for a few days and then it never gets seen…
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Listen & Subscribe Episode 42: Knowing how to put together a basic lead generation funnel is absolutely fundamental to your success as an online business owner. It’s one of the very first things you should learn how to do, and it’s one of the things you will always use in your business. However, there are…
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Listen & Subscribe Episode 41: There are a lot of questions when launching your online course… How do you get people to register for your webinar? Should you launch with a webinar, or do a challenge instead? How do you get more people to attend live? What’s a good sales conversion rate? How do you…
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Listen & Subscribe Episode 40: When it comes to starting an online business, there are a lot of things you can do… a lot of people get started with something like Network Marketing or Affiliate Marketing. Others create an online course or a coaching program. Another type of online business you can start is a…
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Listen & Subscribe Episode 39: Every online business should be creating content. The problem is that when you create content, you can open yourself up to legal liabilities you may not be aware of. In this episode, Gordon Firemark explains how to use disclosures, disclaimers, trademarks, copyrights, and other legal tools keep your business safe…
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Listen & Subscribe Episode 38: There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the list goes on and on. The problem is that most online business owners…
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Listen & Subscribe Episode 37: Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business. But how do you get corporate clients? How much should you charge? How do…
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Listen & Subscribe Episode 36: Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to. It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage… There are so many marketers are using those strategies now that there’s a built-in resistance to…
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Listen & Subscribe Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space. You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business. But, as with every great strategy, marketers…
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Listen & Subscribe Episode 34: The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s. Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity. So if you need to create content for…
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Listen & Subscribe Episode 33: Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients. That sounds good in theory, but in practice, most people have issues with figuring out…
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