The Digital Trailblazer Podcast
Hosts: Todd & Leah Rae Getts
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Each week, learn new strategies directly from other business owners who are putting them into action and getting results.
Listen & Subscribe Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience). Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses. But what if you could be…
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Listen & Subscribe Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start. Some people will tell you that you should start with a high ticket offer because you can…
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Listen & Subscribe Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic. It’s becoming more difficult to get people to register, more difficult to get people to show up…
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Listen & Subscribe Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok. And what people are finding is that you can make some good progress with those strategies, but you eventually plateau…
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Listen & Subscribe Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago. That being said,…
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Listen & Subscribe Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust. In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video. In this episode, Meredith Marsh explains how to build a…
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Listen & Subscribe Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business. Many people are already familiar with things like JV launches, podcast guesting, summits, etc. In this episode, Alison Reeves talks about a few different types of collaborations –…
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Listen & Subscribe Episode 53: A lot of coaches & trainers online will focus on principles and broad strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results. In this episode, Nate Morse breaks down his daily…
Listen#52: How to Turn Your Low-Ticket Offer Into an Irresistible High-Ticket Offer with Kristin Gutierrez
Listen & Subscribe Episode 52: Most people try to scale their business by simply making more sales. However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least…
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Listen & Subscribe Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better…
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Listen & Subscribe Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time. There are part of your brand that are necessary at the beginning of your entrepreneurial journey,…
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Listen & Subscribe Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”. Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick…
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Listen & Subscribe Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you. The problem that a lot of solopreneurs run into is that they either…
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Listen & Subscribe Episode 47: Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do. They spend 6-12 months or more to create a complete, well-polished online course, and…
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Listen & Subscribe Episode 46: Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery. Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success. What you need is a simple strategy that is predictable and reliable…
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Listen & Subscribe Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business. The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies…
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Listen & Subscribe Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates. Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the ROI is almost impossible to realize right now. So,…
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Listen & Subscribe Episode 43: There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on. The problem with most social media content is that it only stays visible in the timeline for a few days and then it never gets seen…
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Listen & Subscribe Episode 42: Knowing how to put together a basic lead generation funnel is absolutely fundamental to your success as an online business owner. It’s one of the very first things you should learn how to do, and it’s one of the things you will always use in your business. However, there are…
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Listen & Subscribe Episode 41: There are a lot of questions when launching your online course… How do you get people to register for your webinar? Should you launch with a webinar, or do a challenge instead? How do you get more people to attend live? What’s a good sales conversion rate? How do you…
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