Listen & Subscribe Episode 36: Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to. It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage… There are so many marketers are using those strategies now that there’s a built-in resistance to…
Listen & Subscribe Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space. You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business. But, as with every great strategy, marketers…
Listen & Subscribe Episode 34: The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s. Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity. So if you need to create content for…
Listen & Subscribe Episode 33: Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients. That sounds good in theory, but in practice, most people have issues with figuring out…
Listen & Subscribe Episode 32: Most YouTubers create videos to get as many clicks and views as possible so they can make money from the ad revenue. Not only does it take several years of consistently pumping out videos week after week, but once you do get the millions of views and subscribers you were…
Listen & Subscribe Episode 31: As a solopreneur, you can only build your business so far. One of the first big steps in scaling your online business to 7 figures and beyond is bringing on a sales team. However, managing a team is a new stage in your business that brings on a whole new…