#59: Low vs Mid vs High Ticket – How to Price Your Offers and Why with Stephen Somers

Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.

Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way backwards and build out some lower ticket front end offers later.

However, others will say that it’s best to start with a low ticket offer for your first product because it’s easier to sell something at $50 or $100 than it is to sell something for $5,000 or $10,000. Once you get that selling, you can build upon it to create higher ticket offers.

Both arguments have their merits, but when you look at the raw numbers and the real-life evidence, the answer becomes clearer as to what the better option is for different situations.

In this episode, Stephen Somers explains the pros and cons of each method, the best ways to sell low and mid ticket versus high ticket, and what’s the best way to get started for different situations.

Connect with Stephen:
https://www.instagram.com/stephenjsomers
https://www.youtube.com/channel/UC0vPu0MpUQucAnZukUbtJuw
https://home.marketplacesuperheroes.com/