#108: Turn Your Expertise Into a High-Profit, Low-Overhead Online Business with Patricia Wooster
Episode 108: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
It’s easy for online business owners to over-complicate things, and when things get over-complicated, you move slower, you’re less profitable, and you have less time freedom.
Sometimes things get overcomplicated because you’re new and don’t know what you’re doing. Other times, it happens to experienced entrepreneurs and it happened because your business simply grew in an unplanned way and became complicated in the process.
In this episode, Patricia Wooster draws upon her years of experience, building multiple businesses, to give us the blueprint for a high-profit, low-overhead online business. Learn how to take your expertise and package it into a profitable online business without having to hire and manage a big team of employees or get mired in tech-heavy systems that slow you down.
About Patricia Wooster: Patricia is a former software executive turned founder of WoosterMedia Publishing and Mindset To Millions, where they help experts, leaders, executives, and entrepreneurs codify their wisdom and leverage their expertise into books, digital courses, workshops, speeches, consulting, and media opportunities so they can build brand awareness and reach a global audience.
She is the author of 19 books, including the award-winning and bestselling "Ignite Your Spark" with Simon & Schuster, and three entrepreneur co-author books with Wendi Blum Weiss.
Her experience includes working with companies and organizations like Disney, Home Shopping Network, WeDay, Informix Software, Designing Genius, and KPMG, as well as start-up entrepreneurs and influencers.
Today, she is partnered with Wendi Blum Weiss to teach entrepreneurs how to successfully brand themselves as bestselling authors, speakers, and experts in their field. As creators of the Unleash Expert Academy, they teach entrepreneurs how to create clarity and confidence around their personal brand and core strengths while building a strong foundation of assets that create credibility and amazing opportunities.
Grab Patricia’s “Best Selling Author Blueprint” - https://bit.ly/3XQEVLu
Connect with Patricia Wooster:
www.patriciawooster.com
https://www.linkedin.com/in/patriciawooster/
- Decide on your business's goals. Where do you see your business in 3 to 5 years? What is your end goal? Once you know your long-term goals, you can start mapping out the steps to get there.
- Focus on your "zone of genius." What are you really good at? What do you love doing? How can you turn your expertise into a profitable online business? The goal is to spend at least 80% of your time doing what you love.
- Identify your ideal client. Who do you want to work with? What are their needs and challenges? Create a detailed profile of your ideal client, including their demographics, interests, and goals.
- Niche down. Don't try to be everything to everyone. Instead, focus on a specific niche market. This will make it easier to target your marketing and attract the right clients.
- Create a premium offer. Don't be afraid to charge a premium price for your products or services. Position yourself as an expert and provide high-touch, personalized service.
- Get testimonials. Testimonials are essential for building credibility and trust. Offer free or discounted services to early clients in exchange for testimonials.
- Start with a smaller program or offer. Don't try to create a massive, comprehensive program right out of the gate. Instead, start with a smaller offer and build on it over time.
- Beta test your program. Offer a beta version of your program to a small group of clients. This will help you get feedback and refine your offer before launching it to the public.
- Get in front of other people's audiences. Look for opportunities to guest post, speak at events, or be interviewed on podcasts. This will help you reach a wider audience and generate leads.
- Build an email list. Email marketing is still one of the most effective ways to market your online business. Offer a valuable lead magnet in exchange for email sign-ups.
- Keep your overhead low. Use affordable all-in-one marketing platforms like Kajabi and outsource tasks to virtual assistants. Streamline your offers to create less work for yourself.
- Focus on organic marketing. Use social media platforms like LinkedIn to network and build relationships with potential clients.
Starting an online business can be a lot of work, but it can also be incredibly rewarding. By following these tips, you can increase your chances of success and build a business you love.
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