Small Mistake Sparks Massive YouTube Growth with Alisia Essig
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In this episode, nutrition coach Alisia Essig tells us how a mistake in one of her YouTube videos triggered the algorithm to make the video go viral and blew up her channel with hundreds of thousands of views, sparking massive YouTube growth.
About Ali Essig: Ali is a plant-based nutritionist, Pilates instructor, the founder of PlantWhys, and the creator of plant-based courses and coaching where she empowers women to achieve a smaller waist through a plant-based diet combined with core and pelvic floor exercises.
As a mother of six children, including twin baby boys, Ali found herself rushing to the emergency room with her 37-year-old husband who had just suffered a stroke. After multiple tests, doctors found no clear answers and encouraged their family to eat a heart healthy diet by avoiding saturated fats, trans fats, cholesterol and to eat more fiber.
Ali dived deep into the research and found that eating a plant-predominant diet would not only decrease her husband’s risk of stroke, but also decrease ALL types of chronic disease. She now combines her almost two decades of experience teaching Pilates with a proven plant-based formula to help women finally have a stronger, slimmer waist.
Ali regularly shares vegan recipes on her popular YouTube channel @PlantWhys and powerful plant-based insights on her Instagram account @PlantWhys.
Free Trial of Ali’s Membership: https://www.plantwhys.com/offers/oaRMrz6v
Connect with Ali:
https://www.plantwhys.com/
https://www.youtube.com/channel/UCGrQa7v7G9e2m61DAT6UKKA
https://www.instagram.com/plantwhys
https://www.pinterest.com/plantwhys
Unlocking YouTube Growth: Strategies for Explosive Channel Success
Are you ready to make your YouTube channel go viral? Many creators dream of achieving massive YouTube growth, but often struggle to gain traction. The good news is, success on YouTube isn't just about luck; it's about understanding the platform, the algorithm, and your audience. This article dives deep into proven strategies for YouTube growth, drawing from the experiences of a successful nutrition coach and insights from YouTube experts.
Understanding the YouTube Algorithm for Channel Growth
YouTube's algorithm is not a single entity but a collection of algorithms working together to decide what content to surface to viewers. It is important to understand how these algorithms function if you want to achieve YouTube growth. Here are some key elements to keep in mind:
- Watch time is king: The amount of time viewers spend watching your videos is a primary factor in how the algorithm promotes your content. YouTube prioritizes videos that keep people engaged and watching longer. The longer the watch time, the more likely YouTube is to recommend that video to other users.
- Suggested videos are vital: Aim for your videos to appear in the "suggested videos" section on the right side of the YouTube page. This means YouTube is pushing your content to viewers based on their viewing history and interests. This is the ideal method to grow your channel as it is based on YouTube recommending your content rather than users searching for it.
- Multiple algorithms: YouTube has different algorithms for search, the homepage, suggested videos, browse features, and more. This means you cannot depend on search alone; you must create content that YouTube will promote.
- Engagement: YouTube is also trying to gauge people's interest based on how they engage with content and commenting is one of the most valuable engagements you can get on a video.
Content Strategy: Pillars and Buckets for YouTube Growth
To achieve consistent YouTube growth, you need a structured content strategy. This is where "content buckets" come in. Think of content buckets as themes or topics that your videos will focus on. Here's how to use them:
- Research: Before you start, research what's trending in your niche. Use a new email address and incognito browser to get unbiased search results. Look for "outlier" videos that get more views than the channel's subscriber count.
- Identify Content Pillars: Start with a few content pillars or topics that are relevant to your channel and your audience. For example, if you have a recipe channel you might have content pillars around: quick and easy meals, vegan desserts, or 5 minute recipes.
- Cycle Through Buckets: Plan a schedule of content buckets, and rotate them to keep your channel fresh. Follow these buckets for at least three months to see what is working. Replace underperforming content buckets with new ones that are inspired by outliers.
- Analyze: Review which buckets are doing well and which are not. If a bucket is not performing after multiple tries, replace it.
- Model successful channels: Look at other channels in your niche to see which content buckets they are using to grow their channels.
The Power of Thumbnails and Click-Through Rate for YouTube Growth
Your video's thumbnail is crucial for attracting viewers and boosting your YouTube growth. A compelling thumbnail can be the difference between a click and a scroll. Here are some tips to improve your thumbnails:
- Visual Appeal: Create eye-catching thumbnails that are clear and easy to understand, even at a small size.
- Intrigue: Use expressions, colors, or text that creates curiosity and encourages viewers to click. It is good to show the white of your eyes as a way to get someone to connect with your video and click on it.
- Mini Story: Try to tell a mini-story with your thumbnail, by hinting at the contents of your video and creating suspense.
- Avoid Clutter: Don't overcrowd your thumbnail with text or other elements.
- Testing: Use AI tools to generate thumbnail ideas.
Remember, the only job of your thumbnail is to get people to stop scrolling and click on your video.
Retaining Viewers and Increasing Watch Time for YouTube Growth
While attracting clicks is important, it's equally important to keep viewers watching your videos, which helps increase your watch time and lead to greater YouTube growth. Here’s how to maximize your retention:
- Hook viewers in the first 30 seconds: Start your video with a captivating opening, not a long introduction. Tell the audience what they will get out of the video to encourage them to keep watching. You have to get their attention in the first 30 seconds of the video.
- Keep a Quick Pace: Cut out any dead space in your videos. Keep the video moving with visuals every few seconds to retain viewers.
- Storytelling: Engage viewers with a "hero's journey" approach. Include conflict and unexpected elements to keep viewers interested in the video.
- Promote your lead magnet: Promote your lead magnet in the middle of your video to give viewers an actionable step to continue their journey with your brand.
- End with an open loop: At the end of your video, get straight to the point. Don't spend too much time with a long outro. End quickly to create an "open loop," and entice them to click on another video on your channel.
- Link to other videos: At the end of your video, encourage viewers to check out another one of your videos on a similar topic.
By implementing these strategies, you're well on your way to understanding and achieving your goals for YouTube growth. Remember, consistent effort, combined with a focus on the viewers experience, is the key to long-term success on YouTube.
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