Sell by Chat – Selling High-Ticket Without Sales Calls with Matt Cook

The "3T" Sell by Chat System

The T1 system offers a streamlined alternative. It focuses on a series of "transmissions" (T1, T2, and T3) that guide potential clients through a customized sales process via text, email, or messenger. This system allows you to sell by chat and eliminate the need for traditional sales calls. The T1 system allows you to make high-ticket sales of $15,000 to $20,000.

T1: The Initial Contact

The first transmission (T1) is simple: send a brief message through text, email, WhatsApp, or Facebook Messenger. Your message should say something like, “Hey, it’s [Your Name]. I’m putting together a small group to help people achieve [X, Y, and Z results]. Let me know if you're interested”. This message is designed to be a “hand-raiser”. You're not selling anything yet, just gauging interest.

T2: Qualifying Questions

Those who respond to your T1 are sent a T2, which consists of a few qualifying questions. These questions serve to filter out unserious leads and gather valuable information. Here are a few examples:

• “Would you be able to dedicate 20 minutes per week to [your program]?”
• “Are you able to follow a system?”
• “Can you tell me more about the problem you’re trying to solve, or what your income goals are?”

The last question is crucial for understanding the client’s pain points. For instance, if you're in the weight loss niche, you might ask about their past weight loss experiences and how these problems affect their relationships and life. It's important for the client to provide detailed answers because that will indicate their level of sincerity. The more detail, the better. You may want to have a virtual assistant manage this part of the process.

T3: The Customized Offer

After the T2, you send a customized response (T3), typically a boilerplate response with elements tailored to each individual. This message does a few important things:

• Acknowledge and Paraphrase: Start by acknowledging what they told you in their T2 response, to show that you're listening and understand their unique situation.
• Empathy and Validation: Show empathy and lift the guilt and shame that people may feel around their problems.
• Present Your Solution: Briefly present your methodology or mechanism and how it is different from other methods.
• Outline the Benefits: Outline the benefits and features of your offer.
• Provide Social Proof: Add testimonials with subheads of the biggest thing the person is saying.
• Answer Common Questions: Address common concerns such as how it works, when they can expect results, and what to do next.
• Call to Action: End with a clear call to action, asking them to reply with any questions or to express their interest in joining.

This is where you present your offer. This message should be long, as if it were a sales letter, or a transcript of a VSL or a webinar, that was customized to them. This approach allows you to sell effectively by chat without having to get on a sales call.

Benefits of the 3T Sell by Chat System

• Eliminates Sales Calls: You can close high-ticket sales without discovery or sales calls.
• Scalability: This system can be scaled easily with the help of a VA, unlike traditional methods that limit your time and effort.
• Higher Conversion: The T1 system allows you to capture a higher percentage of sales from your total list.
• Personalization: It lets you personalize the approach, which makes the client feel heard and understood.
• Flexibility: The entire system can take place through a variety of text-based methods, including email, text, WhatsApp, and Facebook Messenger.
• Consistent Results: It works consistently over time.
• Reactivates Leads: Even if leads go cold, they can be reactivated with case studies and testimonials, sometimes months later.

Optimizing Your Sell By Chat System

• Use Multiple Channels: While staying within one channel is not necessary, consider moving to text messages to close clients, because there are fewer distractions in that medium.
• Keep Subject Lines Simple: When sending the T1 via email, use simple subject lines that are very personal, like "Tell me what you think about this".
• Use Testimonials to Reactivate: When reactivating cold leads, send testimonials or case studies instead of nagging.
• Integrate with Your Funnel: This system can be used with a variety of lead generation methods, including free opt-ins and low-cost tripwire offers.
• Focus on Organic Content: Create valuable content on platforms like YouTube or Instagram to drive traffic to your opt-in.

The T1 system offers a powerful way to sell by chat and close high-ticket sales without the need for time-consuming strategy sessions and sales calls. By using a series of customized transmissions, you can guide your potential clients through a journey that addresses their pain points, presents your solution, and inspires them to take action. If you're ready to scale your business without the stress of traditional sales methods, consider implementing the T1 system and experience a more effective, efficient, and personalized way to sell by chat.