#82: Psychological Triggers That Make People Buy When Selling at Events with Hope Zvara

Episode 82: There’s a common misconception in marketing that if you just “provide value” to your audience, they will automatically buy out of gratitude.

And while providing value is good and something you should do, there’s a lot more that goes into making a sale than that. In fact, providing too much value can lead to making no sales.

Making sales is a highly psychological process, and the more you understand what people are thinking and why they’re thinking it, the better you can guide people to knowing how your product or service can solve their problems and help them reach their goals.

In this episode, Hope Zvara gives us her insights on how to psychologically trigger the “buy switch” in your audience when speaking at events, whether it’s a webinar, a livestream, a summit, podcast interview, or live on stage.

About Hope Zvara: Hope Zvara is a highly sought-after speaking and business coach and the CEO of Mother Trucker Yoga®.  She has been featured in Forbes, Yahoo News, PBS, and hundreds of radio and podcast shows.

After rising to the top as a leader in health within the trucking industry. Hope's innovative business mind has made her a desirable coach and has helped thousands of speakers and entrepreneurs go from confused and unsure to all over the place as a speaker who is clear, direct, and aligned with their mission and audience.

She is a mastermind and visionary who can help entrepreneurs craft their messages, create products, and scale their businesses. Hope believes that simple and everyday actions are what lead to business growth.

Grab Hope’s Free PDF, “Master the Art of Networking”: https://tinyurl.com/rj3mr4rb

Connect with Hope:
https://www.mothertruckeryoga.com/
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