#120: Making $500k/Year with Baby Sleep Coaching with Dana Obleman

What is Baby Sleep Coaching and How to Become a Baby Sleep Coach

Are you struggling with a little one who just won't sleep? You're not alone. Countless parents face the challenge of sleepless nights, leading to exhaustion and frustration. But there's hope! Baby sleep coaching is a growing field offering support and solutions for weary families.

Understanding Baby Sleep Coaching

Baby sleep coaching involves working with a certified professional who helps parents develop healthy sleep habits for their children. These coaches guide parents through various techniques and strategies, creating a personalized plan to address the child's specific sleep challenges.

Who Benefits from Baby Sleep Coaching?

Baby sleep coaching isn't just for newborns. While many parents seek help in the early months, coaching can be beneficial for children up to 12 years old. Consultants work with a range of sleep issues, from frequent night wakings and difficulty falling asleep to toddlers resisting bedtime and older children struggling with anxiety that impacts their sleep.

Families facing these common sleep challenges can benefit from baby sleep coaching:

• Infants who struggle to settle and sleep through the night
• Toddlers who resist bedtime routines or frequently wake up
• Older children who experience anxiety or sleep disturbances
• Parents seeking a better work-life balance and more restful nights

What Does a Baby Sleep Coach Do?

A baby sleep coach works closely with families to understand their unique situation and develop a customized sleep plan. This typically involves:

• Initial Consultation: The coach meets with the parents to discuss the child's sleep history, challenges, and family goals.
• Sleep Assessment: The coach evaluates the child's current sleep patterns and environment to identify potential issues.
• Personalized Sleep Plan: Based on the assessment, the coach creates a tailored plan with specific strategies and techniques to improve the child's sleep.
• Ongoing Support: The coach provides regular check-ins and support to guide parents through the implementation of the sleep plan, answer questions, and adjust the plan as needed.

How Much Does Baby Sleep Coaching Cost?

The cost of baby sleep coaching varies depending on the coach's experience, location, and the type of package chosen. Basic packages can start around $300- $400, while more comprehensive packages with in-house support can range from $1500 - $2000.

How to Find a Qualified Baby Sleep Coach

When searching for a baby sleep coach, look for certified professionals with experience and positive client testimonials. You can find qualified coaches through:

• Online directories: Several online directories list certified sleep consultants.
• Referrals: Ask other parents, pediatricians, or doulas for recommendations.
• Professional organizations: Organizations like the International Association of Child Sleep Consultants (IACSC) provide resources and lists of certified members.

Is Baby Sleep Coaching Right for You?

Baby sleep coaching offers numerous benefits for families struggling with sleep issues. It provides personalized guidance, evidence-based techniques, and ongoing support to help your child develop healthy sleep habits. If you're feeling overwhelmed by sleepless nights and seeking professional support, baby sleep coaching may be the answer you've been looking for.

Can You Become a Baby Sleep Coach?

If you have a passion for helping families and an interest in sleep, becoming a baby sleep coach might be a fulfilling career path. Certified sleep consultant Dana Obleman, creator of the Sleep Sense Program, trains individuals to become certified consultants.

What Does Baby Sleep Coach Certification Entail?

The Sleep Sense Program offers a work-at-your-own-pace certification that typically takes 3-4 months to complete. The program covers topics like:

• Child sleep development and science: Understanding the biological and developmental aspects of sleep in children of different ages.
• Sleep assessment and problem-solving: Identifying and addressing various sleep challenges based on individual child needs.
• Creating personalized sleep plans: Developing tailored sleep plans that cater to each family's specific goals and preferences.
• Effective communication and coaching techniques: Building strong relationships with clients and guiding them through the sleep training process.
• Business and marketing strategies: Learning how to establish and grow a successful baby sleep coaching business.

How Much Can You Earn as a Baby Sleep Coach?

The earning potential for baby sleep coaches can vary depending on factors like experience, location, marketing efforts, and whether they work part-time or full-time. However, this field offers promising income possibilities.

• Part-time baby sleep coaches often aim for an annual income of $20,000 - $30,000.
• Full-time coaches can earn significantly more, with top earners making up to half a million dollars per year.

Building a Thriving Baby Sleep Coaching Practice

Becoming a successful baby sleep coach involves more than just certification. It requires building a strong brand, marketing your services effectively, and providing exceptional client experiences.

• Networking and referrals: Building relationships with other professionals in the baby industry, such as pediatricians, doulas, and parenting groups, can generate valuable referrals.
• Online presence: Creating a website and social media profiles allows potential clients to find you and learn about your services.
• Content marketing: Sharing informative blog posts, articles, and videos on sleep-related topics establishes your expertise and attracts clients seeking solutions.
• Webinars and workshops: Hosting free or paid webinars and workshops provides valuable information to parents and showcases your skills as a sleep coach.
• Client testimonials: Positive client feedback builds trust and credibility, encouraging potential clients to choose your services.

Baby sleep coaching is a growing field with the potential to help families and build a successful career. By understanding the principles of sleep, developing effective coaching skills, and implementing smart marketing strategies, you can make a real difference in the lives of tired parents and their little ones.