Keyword Strategy to Help Your Website Rank in Google in 2025 with Matthew Ashton

Creating SEO-Friendly Articles to Rank in Google

Once you've identified your keywords, it's time to create high-quality content. Here are some tips:

• Use Keywords Naturally: Don't stuff your articles with keywords. Aim for a keyword density of around 1-3%. Focus on writing naturally and clearly for your reader, then check the keyword density after you've written your article.
• Optimize Your Images: Make sure your alt image tags include relevant keywords. This text tells people what the image is if it doesn’t load, but it also helps search engines understand your content.
• Title and Meta Descriptions: Create custom titles and meta descriptions that include your target keyword. Make sure your titles are not too long.
• Use Headers: Use H2 and H3 headers throughout your article. Use only one H1 header, which should be the title of your page.
• Write in an Active Voice: Avoid being too clinical and passive, using a third-party voice. Use more action-oriented language.
• Use Natural Language: Don't be afraid to use slang or informal language that your audience uses. Focus on clear communication that connects with your ideal customer.

Maintaining Your Rank in Google

SEO is an ongoing process. It's not a "set it and forget it" kind of strategy. Google's bots are always looking for new content, so consistency is key. Here’s how you can maintain and improve your rank in Google:

• Consistent Content: Keep adding new content to your website regularly. This can be blog posts, videos, or podcasts.
• Update Existing Articles: You can also update older articles with new information, which can help them stay relevant.
• Track Your SEO Score: Use tools like Yoast or RankMath to keep track of your SEO score per page. These tools can help you optimize your content with suggestions.
• Don't Rely on "Hacks": Avoid black hat and white hat tricks, as these are often temporary fixes that can hurt you in the long run.
• Link Building: Link building is not dead. Try to build relationships with other sites to get valuable backlinks.

How AI Can Help Your Website Rank in Google

AI tools can help you simplify the SEO process.

• Use AI to Generate Ideas: Use AI to create lists of dreams, desires, fears and frustrations that your ideal clients have. Then, use that information to create relevant content.
• Generate Content from Podcasts: Use tools to transcribe podcasts and then create articles from the transcript.
• Optimize Content: Use tools like ChatGPT to optimize your content for SEO. Use AI tools to help you restructure your content, improve grammar, and target your desired keywords.
• Use AI to generate SEO perfect articles: You can create custom GPTs that are coded to create perfect SEO articles that take into account all of the factors necessary for good SEO.

By using AI tools, you can focus on generating organic content. Just make sure to edit the content from AI, as AI is good at ideation, but requires human editing for a final product.

Technical SEO

Technical SEO is another aspect of SEO. This includes things like page speed, site security, and mobile-friendliness. Make sure your site is fast and secure to avoid getting penalized by Google. If you get hacked, your site can get blacklisted, so make sure you are keeping your site safe from attacks.

Getting your website to Rank in Google is essential to the success of your online business. With a solid understanding of keyword research, quality content creation, and the help of AI tools, you can significantly increase your website's visibility. Remember to focus on long-term strategies and avoid quick fixes. Put in the work, keep learning and adapting, and you’ll see your site climb the ranks and become a source of consistent, valuable traffic.