#109: Instagram Carousel Ads Strategy Brings in $100k in High Ticket Clients at 5x ROI with Alex Thoric
Episode 109: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
When it comes to paid ads, there are more and more options being made available to us… different platforms, different placements, different ways to engage leads, etc.
But with all of the new stuff out there, sometimes, the most effective strategies are simply a different way to implement an old method.
In this episode, Alex Thoric tells us about the new things he’s doing with Carousel ads on Instagram. And while Carousel ads aren’t necessarily new or complicated, he’s doing some creative and innovative things with them that not many others are doing.
About Alex Thoric: Alex is the founder of a marketing agency and co-founder of a marketing consultancy Building Income on Demand.
He’s a digital marketer who has great experience working with different industries such as spas, gyms, coaches, consultants, real estate, and restaurants.
His goal is to help small businesses create marketing systems and automation as well as help create a content machine so business owners can hustle less and make more money.
Learn more about Alex’s ad strategy here: https://www.buildingincomeondemand.com/opt-in-page
Connect with Alex:
https://buildingincomeondemand.com/
https://www.instagram.com/alexthoric
https://www.facebook.com/alexthoric
https://www.linkedin.com/in/alex-thoric/
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. As platforms like Instagram constantly update their algorithms and user preferences shift, marketers need to adapt their strategies to remain effective. One such strategy that has proven to be incredibly successful is the use of Instagram carousel ads. These ads, which allow users to swipe through multiple images or videos within a single ad unit, offer a unique opportunity to tell a story, showcase products, and drive conversions. In this article, we'll explore how to leverage Instagram carousel ads to maximize your return on ad spend (ROAS) and take your business to the next level.
Why Instagram Carousel Ads Work
The effectiveness of Instagram carousel ads can be attributed to several factors:
- Increased Engagement: Carousel ads are inherently interactive, encouraging users to swipe and explore the content. This interactivity leads to higher engagement rates compared to static image ads.
- Storytelling Capabilities: The multiple slides within a carousel ad allow marketers to tell a compelling story about their brand, product, or service. This narrative format can capture user attention and create a lasting impression.
- Product Showcasing: Carousel ads are particularly effective for showcasing multiple products or features. Users can easily browse through the different options, increasing the likelihood of finding something that interests them.
- Lower Ad Costs: By optimizing the ad objective for engagement rather than messages, marketers can achieve lower costs per lead and message. This strategy allows for a more efficient use of advertising budget.
A Step-by-Step Guide to Creating High-Converting Carousel Ads
1. Optimize for Engagement: When setting up your ad campaign in Facebook Ads Manager, choose "Engagement" as your objective. This will lead to lower costs per lead and message compared to using "Messages" as the objective.
2. Craft Compelling Visuals: Use high-quality images or videos that are visually appealing and relevant to your target audience. A simple, black-and-white "tweet" style with minimal text and color accents can be effective.
3. Tell a Story: Structure your carousel slides to tell a story that resonates with your audience. This could involve showcasing a client case study, outlining the steps to achieve a desired result, or highlighting the benefits of your product or service.
4. Include a Clear Call to Action: Direct users to take a specific action by including a clear call to action on the final slide. This could be "DM me the word 'GROWTH'" or any other keyword that triggers your chatbot or manual response system.
5. Simplify Your Chat Experience: Instead of using pre-built default messages, create a custom keyword response option within the ad manager. This simplifies the user experience and makes it easier for them to initiate a conversation.
6. Engage in Manual Conversations: Respond to DMs manually to provide a personalized experience and build trust. Even if a response is not immediate, a human touch can be appreciated by potential clients.
7. Pre-Qualify Leads in Chat: Use the chat conversation to ask qualifying questions similar to those asked in a discovery call. This allows you to identify serious prospects and book them directly for a sales call.
8. Book Calls on Behalf of Prospects: Instead of sending a booking link, offer to book the call directly for the prospect after confirming their availability. This approach has been shown to increase booking rates significantly.
9. Leverage Email and SMS Nurturing: After capturing lead information, utilize email and SMS marketing to nurture the relationship and provide additional value. Sending personalized messages and addressing common questions through video FAQs can further improve show rates.
10. Retarget Engaged Users: Create retargeting audiences based on video engagement. For example, target users who watched at least 50% of a short-form video or those who engaged with longer-form content.
11. Test Different Offers and Platforms: Experiment with various offers, such as free PDFs or consultations, to entice users to engage. While Instagram has proven to be highly effective, consider testing similar strategies on other platforms like Facebook.
By implementing these strategies, you can harness the power of Instagram carousel ads to generate high-quality leads, increase conversions, and achieve a remarkable ROAS. Remember to continuously test and refine your approach to stay ahead of the competition and maximize your results. As with any marketing strategy, success requires dedication, experimentation, and a commitment to providing value to your target audience.
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