#30: How to Target Leads That Buy and Build a Multi-Million Dollar Brand with Carina Gardiner

Episode 30: There are a lot of marketing strategies out there that will help you to generate leads, build an email list, get webinar registrants, book sales calls, etc.

But what a lot of online business owners eventually learn is that not all leads are created equal and cheap leads aren’t always a good thing. Wasting time with “tire-kickers”, broke people, and leads that ultimately just waste your time and never buy can be very costly to your business.

That’s why it’s well worth the higher cost to get a higher quality lead if those leads convert into a sales at a much higher rate.

In this episode, Carina Gardner lays out the strategies she uses to generate super-hot leads that are ready to buy BEFORE they jump on a sales call with you and how she’s used those strategies to build a multi-million dollar business in only a few short years.

About Carina Gardner: Carina is a surface pattern and craft designer turned CEO, who teaches hobbyists to make money as designers. As a former university professor (Ph.D. from the University of Minnesota) and creative director of a scrapbooking company (Cartabella Paper Co.), her expertise led her to build a multi-million dollar brand in 2 years.

Her program, Design Suite, grew so quickly due to Carina emphasizing community building, listening to members needs, and building coursework/awards that members love. She loves creative entrepreneurship and helping designers make money.

Connect with Carina:
Podcast - https://makeanddesign.com/
Youtube -  https://www.youtube.com/@carinagardner
Instagram - https://www.instagram.com/carinagardner/