#113: How to Create Strategic Content That Rapidly Grows Your Influence with Ben Albert






Episode 113: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

They used to say that content is king. And for the longest time, creating content was something that always put you above your competitors.

Now, content is a requirement. It’s the baseline activity that your business needs to do just to survive, which means that it’s not enough just to produce content – you need to be strategic about it.

Creating strategic content that speaks to your audience at specific points in the customer journey is what allows you to appeal to a broad audience and grow your influence, while at the same time speak directly to your sub-niche buyers and move them along the path towards buying and joining.

In this episode, Ben Albert explains his strategic content funnel and lays out in detail exactly what kind of content to create, how to engage your audience with it, where it should fit in your business, and how to leverage your content to land paying clients over and over again.

About Ben Albert: Ben is the owner of Balbert Marketing LLC.  He is also the curator of The “Real Business Connections Network."

Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams.

Ben is on a mission to actually move the needle on one million lives, one conversation at a time.

Check Out Ben’s “GrowGetters” Collective: https://growgettersonly.com/ben/

Connect with Ben:
Website: https://realbusinessconnections.com/
Linkedin: https://www.linkedin.com/in/realbenalbert
Facebook: https://www.facebook.com/realbusinessconnections
Instagram: https://www.instagram.com/realbenalbert/
Youtube: https://www.youtube.com/@realbusinessconnections/videos
Apple Podcasts: https://podcasts.apple.com/us/podcast/real-business-connections-network/id1537115928
Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=5294f3445d964e25

In today's digital landscape, content is king. But simply churning out content isn't enough. To truly stand out and achieve your business goals, you need strategic content. This means creating content that is purposefully designed to attract your ideal audience, build your brand, and ultimately drive profitable action.

The Power of Value-Driven, Strategic Content

Instead of focusing on blatant self-promotion, strategic content prioritizes delivering immense value to your audience. This approach, reminiscent of attraction marketing, naturally draws people to you by establishing you as a trusted resource and thought leader.

Here's why value-driven content is so effective:

  • Builds trust and credibility: By sharing valuable insights, helpful tips, and expert knowledge, you position yourself as a reliable source in your industry.
  • Attracts the right audience: When you consistently provide content that resonates with their needs and interests, you naturally attract individuals who are more likely to become loyal customers.
  • Encourages engagement and sharing: High-quality content that provides genuine value is more likely to be shared, commented on, and engaged with, increasing your reach and brand visibility.

The Plus, Minus, Equals System for Content Creation

Ben Albert, a successful entrepreneur and marketing expert, advocates for a simple yet powerful framework for strategic content creation: the Plus, Minus, Equals system.

This system encourages you to diversify your content by focusing on three key groups:

  • Plus (+): Mentors and Industry Leaders. Share insights and takeaways from your interactions with mentors and experts in your field. This not only provides valuable content for your audience but also subtly boosts your reputation by association.
  • Minus (-): Mentees and Clients. Highlight the successes and learnings of your clients and those you mentor. This showcases your expertise and the positive impact you have on others.
  • Equals (=): Peers and Collaborators. Partner with other professionals in your industry or complementary fields to share insights, collaborate on projects, and cross-promote each other's work. This expands your reach and creates a sense of community.

By incorporating this system, you create a balanced content ecosystem that fosters connection, collaboration, and mutual growth.

Going Beyond Self-Promotion: Casting a Wide Net

While it's important to showcase your expertise and offerings, strategic content goes beyond constant self-promotion. Instead, it focuses on building a wider audience by appealing to shared values and interests.

Here’s how to implement this approach:

  • Identify Your Core Values: Determine the values that drive you and your business. These could be things like growth, connection, community, or innovation.
  • Align Content with Values: Create content that reflects these values, even if it doesn't directly relate to your product or service.
  • Engage with Your Audience: Foster conversations and build relationships with those who engage with your content. This creates a loyal community and opens doors for future connections and opportunities.

The Funnel Effect: From Broad Appeal to Targeted Offers

Think of your content as a funnel. At the top, you cast a wide net, attracting a broad audience through generalized content that aligns with their values and interests. As you move down the funnel, your content becomes more targeted, focusing on your specific niche and offerings. This ensures that you're connecting with the right people at the right stage of their journey.

Key Takeaways:

  • Don’t be afraid to go broad: Casting a wide net with your initial content helps you build a larger audience and establish brand awareness.
  • Gradually niche down: As you move down the funnel, your content should become more focused on your specific area of expertise and the solutions you provide.
  • Remember the 80/20 rule: A good rule of thumb is to focus 80% of your content on providing value and building relationships, and 20% on promoting your offers.

Strategic Content: A Long-Term Investment

Building a successful business through strategic content requires a long-term perspective and a commitment to consistently delivering value. Remember, you are building relationships, not just chasing quick sales.

By focusing on authentic connection, genuine value, and a strategic approach to content creation, you can attract your ideal audience, build a thriving community, and achieve lasting success in the ever-evolving digital landscape.

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