Get Paid to Appear on Netflix and Skyrocket Your Brand Exposure with Bonnie Bruderer

Untapped Opportunity for Massive Brand Exposure

One of the biggest keys in moving beyond building your business solely through referrals and networking is getting bigger brand exposure online.

While social media platforms often dominate the conversation around online visibility, a powerful and often overlooked avenue exists: streaming platforms. Imagine your content reaching millions of engaged viewers on services they already subscribe to, seamlessly integrating your message into their entertainment and learning experiences. This isn't a futuristic fantasy; it's a tangible reality that forward-thinking entrepreneurs and content creators are actively leveraging to amplify their brand exposure.

Unlocking Massive Brand Exposure Through Streaming Platforms

The digital landscape has evolved, and consumers now access content through a diverse range of channels. Major streaming services like Netflix, Amazon Prime Video, Paramount Plus, Tubi, and countless others boast massive subscriber bases actively seeking new and engaging content. This presents an unprecedented opportunity to tap into vast, pre-existing audiences and skyrocket your brand exposure beyond the confines of traditional social media.

Bonnie Bruderer, CEO and founder of Binge Networks, a streaming platform and licensing agency, highlights the immense potential of this space. Her company assists content creators, podcasters, filmmakers, and producers in getting their video content featured on these major streaming platforms, unlocking new monetization streams and, crucially, significant brand exposure. This shift recognizes that content originally created for platforms like YouTube or as podcasts can resonate with a broader audience in a "leanback environment" preferred by many streaming service users.

Reaching New Audiences

One of the key benefits of venturing into the streaming world is the ability to connect with entirely new demographics. As Bruderer points out, the subscribers to platforms like Tubi or Apple TV often differ from your existing audience on platforms like Apple Podcasts or a curated YouTube channel. These streaming services have cultivated hundreds of millions of subscribers, and they are constantly searching for "great premium production quality content" to keep their viewers engaged within their ecosystem. By strategically placing your content on these platforms, you gain invaluable brand exposure to individuals who might not have otherwise discovered your work.

Overcoming the Algorithm for Enhanced Brand Exposure

Creators on platforms like YouTube are often at the mercy of ever-changing algorithms that can drastically impact their reach. Even high-quality content can get lost in the noise if it doesn't align with the algorithm's current preferences. Streaming platforms, however, operate differently. The focus is primarily on the quality and genre of the content itself. If your content aligns with the interests of a particular network's audience, the potential for significant brand exposure is much higher and less dependent on algorithmic fluctuations.

Content Adaptation for Streaming Services

You might be thinking that your existing content isn't "Hollywood-ready" for major streaming platforms. However, Bruderer reassures that while premium production quality is valued, it doesn't necessarily require a multi-million dollar film budget. Even a well-produced podcast with good audio and visuals can find a home on these platforms. The key often lies in having additional assets like closed captions (SRT files), artwork (similar to a movie poster), and metadata (show details). Agencies like Binge Networks specialize in assessing your existing assets and identifying suitable platforms for optimal brand exposure.

Leveraging Existing Content for Streaming Services

The beauty of this approach is that you can often leverage content you've already created to achieve greater brand exposure. Whether you have a podcast, a YouTube channel, or even a series of coaching sessions you've filmed, these can potentially be repurposed for streaming audiences.

• Podcast Brand Exposure Beyond Audio: What started as an audio-only podcast can evolve into a video podcast, catering to viewers who prefer a visual experience. This opens up your content to a segment of the streaming audience who enjoy consuming podcasts in a "leanback environment" on their TVs.
• Coaching and Course Creation: Coaches, course creators, and agencies can significantly benefit from showcasing client transformations through episodic content. Following clients' journeys and highlighting their successes provides compelling content that not only demonstrates the effectiveness of your programs but also generates valuable brand exposure.
• Niche Content: If you specialize in a particular niche, such as fitness, yoga, or a specific professional field, there are numerous streaming platforms catering to those interests. Bruderer mentions working with yoga channels and placing their content on major networks, demonstrating the viability of niche content for broader brand exposure.

Practical Steps to Increase Your Brand Exposure on Streaming Platforms

Getting your content onto streaming platforms might seem daunting, but with the right approach, it's an achievable goal for increased brand exposure.

• Assess Your Existing Content: Take stock of the video content you've already created. Consider its production quality, target audience, and potential appeal to streaming viewers.
• Focus on Quality: While a massive budget isn't always necessary, ensure your audio and video quality are decent. Clear visuals and crisp sound are crucial for a positive viewing experience.
• Gather Necessary Assets: Prepare closed captions (SRT files), compelling artwork that represents your brand and content, and detailed metadata about your shows or episodes.
• Understand Content Length: Be aware that many streaming networks prefer content that fits into typical broadcast slots, often around 22 minutes or 47 minutes for longer segments.
• Make Your Content Platform Agnostic: Avoid call-to-actions specific to one platform, such as "ring the bell and subscribe below," as these won't make sense to viewers on a streaming service.
• Consider Re-editing: For larger platforms like Amazon Prime Video or Tubi, you may need to remove direct sponsor mentions or show bugs.

Working with Distribution Agencies

Navigating the complex world of streaming platform submissions and licensing agreements can be challenging. This is where distribution agencies like Binge Networks play a vital role. They have established relationships with hundreds of streaming platforms, cable TV networks, and even curated YouTube networks. These agencies act as your advocate, understanding what different platforms are looking for and strategically placing your content for maximum brand exposure. They handle the negotiations, licensing deals, and technical aspects of getting your content in front of a wider audience.

Bruderer emphasizes that their approach is to act as a "distribution agency from A to Z". They work with a vast network of streamers (around 150) and leverage their experience to find the right homes for diverse types of content. Their team possesses a deep understanding of different platforms and their specific content needs, allowing them to effectively match your content with relevant audiences for optimal brand exposure.

The Value of Artwork

While you don't need to worry about click-through-optimized thumbnails like on YouTube, compelling artwork is still crucial for brand exposure on streaming platforms. Think of it more like a movie poster – the visual representation that can entice viewers to learn more about your show. The streaming platforms themselves often determine how the content is presented within their interface, but strong, relevant artwork can significantly influence a viewer's decision to click and watch, thereby increasing your brand exposure.

Non-Exclusive Deals and Future Opportunities

A significant advantage of working with many distribution agencies is that the deals are often non-exclusive. This means you retain the rights to your content and can pursue other distribution opportunities simultaneously. Bruderer clarifies that while they might license rights to specific countries in some cases, the majority of their deals for platforms like Amazon Prime are for North America or worldwide rights and include cancellation clauses to protect the content creator. This flexibility ensures that your pursuit of brand exposure through streaming doesn't limit your future endeavors.

Conclusion: Broaden Your Horizons for Unprecedented Brand Exposure

In conclusion, the world of streaming platforms offers a powerful and largely untapped resource for achieving significant brand exposure. By understanding the landscape, adapting your existing content, and potentially partnering with a distribution agency, you can reach millions of new viewers, bypass the limitations of social media algorithms, and unlock new avenues for growth and recognition. Don't limit your visibility to traditional channels. Embrace the potential of streaming and watch your brand exposure soar to new heights.