How to Run Paid Ads for High Ticket Coaching with Paul Meldrum
Episode 220: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free
Running paid ads without a profitable funnel structure is one of the fastest ways to burn through your budget — leaving coaches, course creators, and agency owners frustrated with little to show for it. Without the right offer architecture and ad strategy, most business owners either lose money on ads or attract low-quality leads that never convert to high-ticket clients.
In this episode, Paul Meldrum teaches us how to build a self-liquidating funnel where your leads essentially pay for themselves. He breaks down the difference between low-ticket and high-ticket offer strategies, why your lead magnet must solve a specific problem (not mirror your main offer), how ad frequency impacts conversions, and how to structure your front-end offers to naturally lead prospects toward your premium programs.
About Paul Meldrum: Paul has spent 21+ years building acquisition, delivery, and operational systems for fitness, coaching, and service-based businesses. His work across thousands of clients has earned him industry recognition, including Personal Trainer of the Year (2005/2006) and the Clinical Excellence Award from the Australian Sports Kinesiology Institute.
Today, Paul runs Ascend Collective, where he helps trainers, coaches, and service-based business owners turn their skills into scalable systems — building real businesses with predictable revenue and no reliance on hype or shortcuts.
Get Paul’s free gift here: https://www.ascendcollective.com.au/
Connect with Paul:
https://www.facebook.com/paul.meldrum.7
https://www.instagram.com/thepaulmeldrum
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